"Wellesley and Matelli hit a grand slam" - Endnotes (2014)


These Endnotes refer to the article E. "Wellesley and Matelli hit a grand slam" by Les Roka.

[1] Methodologically, this article refers to:

Earned media hub strategy. Shift Communications website.

Bialik, Carl. (25 June 2011). Publicists pump up value of buzz; Don’t believe the hype. The Wall Street Journal.

Garcia, Tonya. (22 July 2011). StrategyOne’s Fogel: ‘We shouldn’t be using AVEs anymore. PRNewser.

Macnamara, Jim. (2007). Advertising values to measure PR: Why they are invalid. Public Relations Institute of Australia website.

Michaelson, David, and Stacks, Don W. (2007). Exploring the comparative communications effectiveness of advertising and media placement. Gainesville, FL: Institute for Public Relations (2007).

O’Connor, Jay. (19 June 2010). Barcelona Principles - the end of AVE? Charter Institute of Public Relations website.

Paine, Katey Delahaye. (23 June 2010). 5 things you should do with the 7 Barcelona Principles of Public Relations Measurement. The Measurement Standard website.

Paine, Katey Delahaye. (01 July 2013) Our measurement mavens of the month, part 2: Traveling Beyond AVEs. The Measurement Standard website.

Stacks, Don W., and Michaelson, David. (Summer 2009). Exploring the comparative communications effectiveness of advertising and public relations: A replication and extension of prior experiments. Public Relations Journal, 3, no. 3.

Van Reijmersdal, E., Neijens, P., and Smit, E. (2005). Readers’ reactions to mixtures of advertising and editorial content in magazines. Journal of Current Issues and Research in Advertising, 27, pp. 39-53.

[2] I used circulation audit figures of newspapers (2012) (from their websites, industry circulation audit reports) and Nielsen data (TV and radio stations) (2012) and methodically referred to one of every six texts listed in the six DMAs in the compilation. Additionally, newspaper and magazine circulation at the U.S. national level was applied to the six DMAs, proportionately. This was based on population in the DMA vis-à-vis the national US population.

[3] In the compilation, artdesigncafe.com referred to the DMAs as structured by the U.S. Travel Association (February 2014).