Andy Warhol as artist & entrepreneur (press release) (2010)
artdesigncafé | Professional Development | Published 15 November 2010
22 April 2010
First Major Exhibition to Examine Andy Warhol as an Artist and Entrepreneur will Premiere at the IMA in October 2010
Featuring more than 100 works including paintings, sculpture, and film, Andy Warhol Enterprises will explore themes of commerce in Warhol’s art throughout his career; exhibition presented by the PNC Foundation.
INDIANAPOLIS, IN, April 22, 2010— The Indianapolis Museum of Art today announced that this October it will premiere the first major museum exhibition to comprehensively examine Andy Warhol’s lifelong investigation of the themes of commerce, consumerism, reproducibility and the business of art making.
Andy Warhol Enterprises will demonstrate the enormous diversity of Warhol’s significant body of work, featuring more than 100 works in a wide range of media, including paintings, drawings, sculpture, film and video, as well as an extensive selection of archival materials. The exhibition opens Oct. 10, 2010 and will be on view in the IMA’s Allen Whitehill Clowes special exhibition gallery through Jan. 2, 2011. The exhibition is made possible by support from the PNC Foundation, which receives its principal funding from The PNC Financial Services Group (NYSE: PNC).
To help manage his highly successful career as a commercial illustrator, Warhol formed Andy Warhol Enterprises, Inc. in 1957. The aesthetic approach, techniques and business acumen he developed during that time informed his artistic production from the early 1960s until his death in 1987. Throughout his career as an artist, filmmaker, “Factory” director, band manager, magazine publisher and television entrepreneur, Warhol intentionally blurred the line between art and commerce, slyly calling into question the very values of art itself in such statements as, “Good business is the best art.”
“Though perhaps best known for his veneration of celebrity, Andy Warhol also spent a large part of his career exploring and developing themes related to money and commerce,” said Maxwell L. Anderson, The Melvin & Bren Simon Director and CEO of the IMA. “With our society’s focus on the economy and material excess, this exhibition is timely in its exploration of issues that will resonate with Americans today. We are pleased to be able to present this important exhibition with the support of our cultural partner, PNC.”
The majority of works in the exhibition will be on loan from The Andy Warhol Museum in Pittsburgh. PNC has a long-standing relationship with the Warhol Museum and, recognizing the value of this cultural asset, has taken leadership in supporting Warhol exhibitions at the Naples Museum of Art and the Corcoran Museum in Washington, D.C. Andy Warhol Enterprises also will feature a number of loans from other institutions and private collections around the country.
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