Spencer Tunick art + Greenpeace = Publicity Extraordinaire (2007)
Greenpeace meets nude installation photographer Spencer Tunick.
A glimpse at the publicity outputs three years on. And the result? Is Tunick the new leader of art + publicity?
Art Design Publicity at ADC
Published 30 May 2010. (Last updated 13 July 2010.)
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Spencer Tunick art + Greenpeace = Publicity Extraordinaire
Psst... key messaging:
- 600 strip naked
- Swiss glacier
- Spencer Tunick (celebrity photographer)
- Greenpeace (celebrity organization)
- global warming
- global warning
And the publicity? Below is a highlight:
(03 November 2008). AME Announces 2008 Award Winners, Grand Trophies Go to Euro RSCG Zurich and ZenithOptimedia New York. Market wire. (Mention).
Excerpt: “Euro RSCG Zurich, Switzerland received the coveted AME Grand Trophy for Public Service and Not-For-Profit, for their campaign for Greenpeace Switzerland, "Naked Testimony to Global Warming," photographed by U.S. installation artist Spencer Tunick. The award winning campaign was centered around a publicity-based [our underlining] event featuring 600 people posing naked on the Aletsch Glacier in Switzerland. The event generated worldwide publicity to raise global warming awareness through art, an on-line presence and a public relations campaign.”
Click below to see our eye-popping publicity output compilation featuring Spencer Tunick + Greenpeace + glacier—set to songs and a surprise film clip.
Spencer Tunick art + Greenpeace + glacier intro | Spencer Tunick - Announcement day: 18 JUL 07 |
Spencer Tunick - 19 JUL-17 AUG 07 | Spencer Tunick - Day of event: 18 AUG 07 | Spencer Tunick - 19 AUG 07 | Spencer Tunick - 20 AUG 07 | Spencer Tunick - More 2007 | Spencer Tunick - 2008 | Spencer Tunick - 2009 | Spencer Tunick - 2010