Tracey Emin bites back (2008) (book proposal)

The following is a book proposal, enabling Emin to lash out at badly behaving journos and set the record straight. But the celebrity artist was too busy to respond to it...

R.J. Preece (ADP)
Art Design Publicity 3(3) - Side A: Disclosure / Side B: Witness
Published 1 November 2011
This book proposal was written on 17 September 2008.

A. Alternative proposed titles / sub-titles for book

  • Setting the record straight: The history of Tracey Emin revisited
  • Revisited: The history of Tracey Emin
  • History of Tracey Emin… Remixed
  • Tracey Emin fights back
Tracey Emin sculpture
Reference image for book proposal Tracey Emin bites back (2008) by R.J. Preece, who was informed c. 2001 that the artist hated this exhibition review: Tracey Emin at Lehmann-Maupin (1999).

B. Summary of book proposal

Tracey Emin has been one of the most media-covered artists of our time. While this quantity of information has created a wealth of insights into her art and life, it also has produced a number of article accounts that are factually inaccurate or misleading. With some of these texts, Tracey Emin disputes the content, sometimes quite heatedly and understandably. This book, which features a selection of 30-50 disputed articles, provides the artist with an opportunity to "set the record straight".

The format of this book appears like a pre-published book copy awaiting changes by a reviewer, for certain reasons. It first enables Tracey to write her comments both on and near the specific points she disputes— and to present that. The format also enables Tracey to provide additional information about what she thinks about the statement, article and writer, thereby giving more of a context for readers to make up their own minds.

With this approach, Tracey Emin demonstrates a way for artists and media figures to directly "set the record straight", from their perspective, on a point-by-point basis, into one resource document. Without action, problematic information— sometimes chunks of fiction— run the risk of entering other articles, book publication and histories in the future. This can occur as problematic writings increasingly become primary source material through the distance of time. Also, readers and writers are also not always knowledgeable that an artist disputes information presented in a range of published material.

At times fun and amusing, at other times worrying and disturbing, Tracey Emin bites back shows the reality of the problematic discourse on Tracey Emin as it was prior to the publication of this book.

Plus it is hoped that artists may appreciate another aim of the book: it’s a case study that flips the intense and sometimes unfair gaze on the artist. Artists are sometimes thoroughly grilled about the quality of their work and the authenticity of information they provide.

Now it’s time for certain writings and writers to be placed under the spotlight. And who better to peel back the layers, but Tracey Emin.

C. Practical steps and time estimates

[...]

D. Proposed book structure

1. Table of contents

2. Introductory essay by R.J. Preece
RP trots out the critical (media) discourse analysis line. In short, the approach I take is partly based on an influential UK academic, Norman Fairclough, but modified to an art and design context. The emphasis is on what can happen behind the scenes that result in texts that are inaccurate, misleading information, etc. This could incorporate instances related to Tracey’s experience.

This may be the first book with a critical media analysis approach in an art sphere, although this approach is far more developed in critical examinations of government and business communications. The visual format however would be, I think, unique.

Tracey Emin bites back (2008) book proposal: 1 | 2

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