RPP Visual. Textual. Visual

Photo of sculpture Ira jr. (2008) by Silvia B. Copyright the artist.

RPProjects is working on a communications initiative, Visual. Textual. Visual which aims to enhance the visual experience for viewers, both specialists and non-specialists. Texts are designed to enable a quick understanding of a specific artwork on view via a short Q&A with the artist.

The text is placed near the artwork on a nearby plinth or stand, and viewers discover a colorful photographic reproduction of the work with accompanying text. The goal is to activate a back-and-forth Visual. Textual. Visual experience—directly between the artwork on view and the printed text. Another goal is to quickly raise the viewer’s awareness of the artistic decisions concerning the work on view.


Photo of VTV with Silvia B’s Ira jr at Ron Mandos galerie. The sculpture is spotlighted in the background.

This initiative is partnered with a participating artist, art space, and art magazine, which takes the image and text and shares this with international readers via print media. The text is then also added here, for readers via the Internet.

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