Les Roka

ADC staff
Writers

"Wellesley and Matelli hit a grand slam": A media coverage evaluation (2014)

→ Creative Business & Entrepreneurship
Les Roka - 25 Jun 14
PR researcher/practitioner Les Roka bravely assesses the full-on media coverage of Tony Matelli’s Sleepwalker sculpture at Wellesley College (2014), which resulted in 5000+ articles and 800 TV broadcasts in 96+ countries. He offers us in the arts community a starting point to begin to understand...