Communicating eco-art 2010: The race is on!

artdesigncafé | Creative Business & Entrepreneurship | Published 27 January 2010
Page 4 of 4

The race is on!

Eco-art is set to become a real battle. On the one hand, there will be some emerging artists who have pursued eco-art for some time versus artists with existing high-powered teams and resources who may be pulled by the eco-tide. Both are good for eco publicity. But who will have the larger “share of discussion” across general—and specialist—media outlets? Who will only get specialist coverage—and go against a key objective of eco-art, essentially by choice? Who will get a sizable amount of general coverage—which then spills over to specialist? And who will receive more financial investments to develop new work via sales and artistic services, be more equipped to “influence”, and be better financed to pull in a range of consultants—from sales, to marketing/media communications—to, yes, eco-art conception and production?

Time of course will tell, and we are both routing for the committed and emerging eco-artists focused on making truly amazing work. But, practically speaking as fellow creative industries professionals, we consider these artists to be the heavy underdogs. Great eco-artists out there should step up to the starting line of the relay race.

We hope they prove us completely wrong.




R.J. Preece is Editor, and L.A. Roka is an Editorial Advisor, of Art Design Publicity magazine at artdesigncafe.com, which includes the Publicité 2.0 galerie, which aims to partner with like-minded social and eco-artist teams. Preece and Roka have backgrounds combining fine art, design, music—and PR/journalism.

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