Jeff Koons: Art and Celebrity excerpts
Excerpt: "To market himself via the art press, Jeff Koons appeared in staged, full-colour photo/adverts for his own exhibitions along with pigs and nubile young women wearing bikinis (Art Magazine Ads, 1988-89, photos taken by Greg Gorman). Koons has expressed admiration for advertising because it is generally positive and optimistic. He seeks to communicate the same values via his art. The optimism of his art is as compulsory as that of socialist realism in the USSR during the 1930s. Appropriating the trademarked products and copyrighted photographs of others led to well-publicised legal proceedings for plagiarism. Perhaps Koons thought the risk and the fines were worth it for the free publicity it generated."
Click to read more about Jeff Koons at Art Design Publicity magazine.