Ai Weiwei on CNN with Christiane Amanpour
Are you prepared for media coverage success—or are you facilitating a media coverage disaster? A standard feature in the media/comm field, analyzing interviews, can help raise awareness to steer the communication in the desired direction.
(ADP staff—) The bigger they are, the harder they fall—so the saying goes... Recent coverage of BP communications concerning the Gulf of Mexico oil spill disaster has quickly become a textbook example—and who can forget Sarah Palin’s prime-time interview by Katie Couric? But what about artists, designers and their teams?
Clearly the same opportunity for failure is readily available, that is, when the visual artist is of enough “news interest”. Plus it is indeed amazing from a standard media/comm perspective how unprepared and unknowledgeable many in the visual arts sector can be. Anyone can make a painting, right? And anyone can be interviewed by the media... But like the painting, learning the fundamentals—and the "form"—increases the quality of the performance.
To quickly get up to speed, analyzing interviews, and raising media awareness, is a positive step forward. "Oh, but not me, I’ve been interviewed by lots of [non-threatening] arts journalists, so I’m very prepared." Are you? So thought BP executives, many politicians including Palin, and a few artists and designers we know. Standard experience is that people have to get burned to get it, which is no problem for those in the media/communications industry. Several consultants can offer pricy remedies for crisis management, and in this global economy, your extra income will be very appreciated.
With this in mind, we asked L.A. Roka to analyze an interview of Chinese social artist-activist Ai Weiwei by CNN’s Christian Amanpour broadcast earlier this year. While certainly not a confrontational interview like one sees on BBC’s HardTalk or on the USA’s FOXnews, Ai could easily get it wrong with the nature of his art and his social-political context.
Roka is a frequent contributor and Editorial Advisor to the Art Design Publicity magazine project. Based in Salt Lake City, Utah, USA, Roka has worked both as an academic and as a practitioner in media and public relations. He is also a journalism history scholar specializing in music criticism as well as how public debates about issues are managed and conducted.
Click below to see the three parts of the interview—and Roka’s analysis.
Clearly the same opportunity for failure is readily available, that is, when the visual artist is of enough “news interest”. Plus it is indeed amazing from a standard media/comm perspective how unprepared and unknowledgeable many in the visual arts sector can be. Anyone can make a painting, right? And anyone can be interviewed by the media... But like the painting, learning the fundamentals—and the "form"—increases the quality of the performance.
To quickly get up to speed, analyzing interviews, and raising media awareness, is a positive step forward. "Oh, but not me, I’ve been interviewed by lots of [non-threatening] arts journalists, so I’m very prepared." Are you? So thought BP executives, many politicians including Palin, and a few artists and designers we know. Standard experience is that people have to get burned to get it, which is no problem for those in the media/communications industry. Several consultants can offer pricy remedies for crisis management, and in this global economy, your extra income will be very appreciated.
With this in mind, we asked L.A. Roka to analyze an interview of Chinese social artist-activist Ai Weiwei by CNN’s Christian Amanpour broadcast earlier this year. While certainly not a confrontational interview like one sees on BBC’s HardTalk or on the USA’s FOXnews, Ai could easily get it wrong with the nature of his art and his social-political context.
Roka is a frequent contributor and Editorial Advisor to the Art Design Publicity magazine project. Based in Salt Lake City, Utah, USA, Roka has worked both as an academic and as a practitioner in media and public relations. He is also a journalism history scholar specializing in music criticism as well as how public debates about issues are managed and conducted.
Click below to see the three parts of the interview—and Roka’s analysis.
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